Educational Offer - Degree Courses

Degree course in PUBLIC, CORPORATE AND ADVERTISING COMMUNICATION (Codice 2231)
Curriculum\Profile description: PUBLIC, BUSINESS AND ADVERTISING COMMUNICATION

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Detail Degree Course Academic year of the educational offer: 2019/2020
School:
  • SCHOOL OF HUMANITIES AND CULTURAL HERITAGE
Class:
  • Advertising and communication for the public and private sectors (LM-59)

credits total:120

Educational objectives
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The 2nd cycle degree course focuses upon the management of communication in public, private and third sector organisations, the activity of advertising agencies, the definition and management of business corporate image at various levels both in public administration and political institutions. The educational programme is centred on: - Class specific activities related to public and business communication and to social, computer and language-related subjects; - Other educational activities aiming at completing the knowledge of communication science through the study of the neighbouring and complementary human sciences (Italian Linguistics, Comparative Literature, Political Philosophy) and to drive the curricular educational programme towards the labour market needs. During the course, students will also have the opportunity to experiment, through a practice period (3 credits) and specific educational activities also aiming at increasing their command of the EU language they studied in the 1st cycle, the close observation of issues and key aspects of their future professional role through the acquisition of useful knowledge for entering the labour market, according to an "empowerment" logic and to the guidelines proposed in the phase of planning, or according to their interest and personal skills. Elective activities will be provided for 9 credits in total. The course aims at educating professionals who will enter the labour market endowed with high theoretical-methodological competences enabling them to produce good communication products and successful promotional campaigns. These campaigns, grounded on a solid theoretical basis and well articulated are directed towards companies, advertising companies, public bodies and agencies, as well as political institutions. Course teachings aim at providing advanced knowledge with respect to the management of communication in companies, institutions and local and national administrations, public bodies and non-profit organisations A particular attention is paid to advertising and communication products, and the course provides the tools for ideating and carrying out advertising campaigns, events, press and public relations services. The teaching of advertising techniques takes into account all aspects, form graphic to linguistic ones. The course also provides the tools for the definition and organisation of corporate images of public administration as well as of political institutions. Communication is studied with respect to the needs of public and private companies, public administration and third sector organisations.
Professional opportunities
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Profile: “Dottore Magistrale” in Public, Corporate and Advertising communication Functions: Public relations specialists, image specialists and similar professions - (2.5.1.6.0) Skills: - Relations with the media - Relations with institutions - Drawing up texts for official speeches or press releases - Organization of press conferences - Taking care of the image of the company or organization - Coordination of work or activities Professional opportunities: - Private practice -Public and private bodies with public relations branches - Companies with public relations branches Profile: “Dottore Magistrale” in Public, Corporate and Advertising communication Functions: Technical text editors (2.5.4.1.4) Skills: - Ability to draw up the described texts and instructions for the correct use of consumer goods - Ability to review the texts and improve their usability - Care for the images present in the texts - Drawing up and updating of manuals - Gathering data and product information, sales performance and the results of the planned integrated advertising campaigns - Coordination of work or activities Professional opportunities: - Private practice -Public and private bodies with marketing and advertising offices - Companies with marketing and advertising offices Profile: “Dottore Magistrale” in Public, Corporate and Advertising communication Functions: Editors of advertising texts (2.5.4.1.3) Skills: - Writing advertising texts, thinking about the type of message and selecting the appropriate language - Evaluation and setting up of advertising campaigns - Identification and selection of an advertising idea - Designing graphic projects - Writing commercials for radio and television - Writing announcements or articles for the press - Slogans creation - Coordination of work or activities Professional opportunities: - Private practice - Public and private bodies with advertising offices - Companies that plan the promotion of their image through various advertising campaigns and on various media.
Final examination features
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In accordance with the educational objectives and the expected learning outcomes, the final examination (12 credits) consists of an original dissertation written under the guidance of a supervisor, with multimedia and/or digital video baking, if any (related, depending on the curriculum, to the theory and/or techniques of social and institutional communication, to the analysis of communication experiences carried out within third sector associations and/or companies, private companies, advertising agencies, public relations branches, political institutions and/or bodies).


course outlineNo propaedeutical teaching for this curriculum

See explaination

Teachings first year
credits Term Val. Area Scientific sector
15052 - COMPUTER SCIENCE FOR INSTITUTIONAL AND CORPORATE COMMUNICATION course specifications MANISCALCO (PC) 6.0 1 V B ING-INF/05
19083 - LITERARY COMMUNICATION course specifications COGLITORE (PA) 9.0 1 V C L-FIL-LET/14
19080 - ORGANISED CRIME AND POLITICAL VIOLENCE course specifications DINO (PA) 9.0 2 V B SPS/12
Optional subjects 9.0 B
Optional subjects II 9.0 B
Optional subjects III 9.0 C
Free subjects 9.0 D


Teachings second year
credits Term Val. Area Scientific sector
14184 - INTERNSHIP 6.0 1 G F
15522 - THEORY AND TECHNIQUE OF OPINION POLLS course specifications OLIVERI (PA) 9.0 1 V B SECS-S/05
20308 - BRAND SEMIOTICS, ADVERTISING CAMPAIGN DESIGN - PROFESSIONAL WORKSHOP AND VIRTUAL REALITY - PROFESSIONAL WORKSHOP course specifications MANGANO (PA) 15.0 1 V
ADVERTISING CAMPAIGN DESIGN - PROFESSIONAL WORKSHOP 3.0 F
BRAND SEMIOTICS MANGANO (PA) 9.0 B M-FIL/05
VIRTUAL REALITY - PROFESSIONAL WORKSHOP 3.0 F
05917 - FINAL EXAMINATION 12.0 2 G E
06597 - POLITICAL SOCIOLOGY course specifications MACALUSO (PA) 9.0 2 V B SPS/11
Optional subjects IV 9.0 B


Elective activities

Optional subjects III credits Term Val. Area Scientific sector
15844 - POLITICAL THEORY course specifications VACCARO (PO) 9.0 2 V C SPS/01
19071 - ANALYSIS OF PUBLIC TEXTS course specifications PATERNOSTRO (PA) 9.0 2 V C L-FIL-LET/12


Optional subjects II credits Term Val. Area Scientific sector
06120 - SOCIAL PSYCHOLOGY course specifications BOCA (PO) 9.0 1 V B M-PSI/05
20290 - LINGUISTIC CRITICISM OF COMMUNICATION course specifications LA FAUCI (PO) 9.0 1 V B L-LIN/01


Optional subjects credits Term Val. Area Scientific sector
13609 - CONSUMPTION AND LIFE-STYLE SOCIOLOGY course specifications LO VERDE (PO) 9.0 1 V B SPS/07
19655 - SOCIAL MEDIA STUDIES course specifications CAPPELLO (PA) 9.0 1 V B SPS/08


Optional subjects IV credits Term Val. Area Scientific sector
05418 - HUMAN RESOURCES ORGANISATION AND MANAGEMENT course specifications INGRASSIA (PO) 9.0 1 V B SECS-P/10
20381 - RIGHTS OF PEOPLE IN THE WEB 9.0 2 V B IUS/01


Explaination
Term Term/Semester
Val. Valutation: V = mark in 30/30, G = note
(*) Teaching attended in english
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