The Degree Course in Mass Media and Institutional Communication Sciences prepares students to tackle and manage concrete issues related to the functioning of information processes within public and private companies and public administration facilities.
The Course aims at training students to organise and manage information and communication activities with various audiences and targets.
More specifically, the course provides skills related to the new communication and information technologies, ability to effectively communicate in Italian and in two foreign languages, one of which must be English.
The course educational objectives are:
- The acquisition of basic competences and specific skills related to public utility communication, knowledge of the current reforms of public administration with respect to public communication and skills related to information and communication technologies;
- The acquisition of basic competences and specific skills related to the techniques and tools of advertising communication;
- The acquisition of competences related to the (traditional and ITC mediated) communication and information activities at newsapers or press offices.
The Degree course focuses on the communication towards different audiences and targets, the new communication and information technologies, the ability to effectively use the Italian language and two foreign languages (one of which must be English).
More specifically, the thirs course year provides two curricula, the first of which more closely related to the profession of journalist, and the second one closely related to the analysis and management of Social Media.
Starting from adequate basic knowledge of the semiotic, linguistic and computer subjects, as well as of the csocial and media-related ones, the course becomes more methodological and operational, through mandatory class-sepcific educational activities, related tio the Communication methodologies, analysis, and techniques, to the human and economic-social Sciences, to legal, historical-political and philosophical subjects.
These teachings are accompanied by other educational activities with various thematic and disciplinary approaches, aiming at integrating the knowledge of economic.-social and media-related subjects with the study of close disciplinary areas, where communication is applied (History of Art, Cinema, Photography and Television, Musicology, Italian Linguistics, Literary Criticism and Comparative Literatures, Languages and Literatures, Political Philosophy), consistently with the needs of the labour market.
During the course, students witll experience first-hand, through training internship, the close observation of crucial issues and traits of their future professional role, following, in a logic of empowerment and according to the guidelines proposed during the educational planning or according to personal interests and skills, a professionalising path or the continuation of studies through 2nd cycle degree courses, of which the various professional laboratories offered within the course are preparatory as well as, at the access to the third year, the choice of one of the two curricula proposed.
In addition, 12 ECTS will be allocated to elective educational activities.
The more coherent continuation of the Degree Course in Communication Sciences for Media and Institutions, within the educational offer of the Department of Culture and Society of the University of Palermo, is represented by the 2nd cycle Degree Course in Public , business and advertising Communication (Class LM59).
