Educational Offer - Degree Courses

Degree course in MASS MEDIA AND INSTITUTIONAL COMMUNICATION SCIENCES (Codice 2113)
Curriculum\Profile description: SOCIAL MEDIA

Back to course search
Detail Degree Course Academic year of the educational offer: 2020/2021
School:
  • SCHOOL OF HUMANITIES AND CULTURAL HERITAGE
Class:
  • Communication (L-20)

credits total:180

Educational objectives
Hide
The Degree Course in Mass Media and Institutional Communication Sciences prepares students to tackle and manage concrete issues related to the functioning of information processes within public and private companies and public administration facilities. The Course aims at training students to organise and manage information and communication activities with various audiences and targets. More specifically, the course provides skills related to the new communication and information technologies, ability to effectively communicate in Italian and in two foreign languages, one of which must be English. The course educational objectives are: - The acquisition of basic competences and specific skills related to public utility communication, knowledge of the current reforms of public administration with respect to public communication and skills related to information and communication technologies; - The acquisition of basic competences and specific skills related to the techniques and tools of advertising communication; - The acquisition of competences related to the (traditional and ITC mediated) communication and information activities at newsapers or press offices. The Degree course focuses on the communication towards different audiences and targets, the new communication and information technologies, the ability to effectively use the Italian language and two foreign languages (one of which must be English). More specifically, the thirs course year provides two curricula, the first of which more closely related to the profession of journalist, and the second one closely related to the analysis and management of Social Media. Starting from adequate basic knowledge of the semiotic, linguistic and computer subjects, as well as of the csocial and media-related ones, the course becomes more methodological and operational, through mandatory class-sepcific educational activities, related tio the Communication methodologies, analysis, and techniques, to the human and economic-social Sciences, to legal, historical-political and philosophical subjects. These teachings are accompanied by other educational activities with various thematic and disciplinary approaches, aiming at integrating the knowledge of economic.-social and media-related subjects with the study of close disciplinary areas, where communication is applied (History of Art, Cinema, Photography and Television, Musicology, Italian Linguistics, Literary Criticism and Comparative Literatures, Languages and Literatures, Political Philosophy), consistently with the needs of the labour market. During the course, students witll experience first-hand, through training internship, the close observation of crucial issues and traits of their future professional role, following, in a logic of empowerment and according to the guidelines proposed during the educational planning or according to personal interests and skills, a professionalising path or the continuation of studies through 2nd cycle degree courses, of which the various professional laboratories offered within the course are preparatory as well as, at the access to the third year, the choice of one of the two curricula proposed. In addition, 12 ECTS will be allocated to elective educational activities. The more coherent continuation of the Degree Course in Communication Sciences for Media and Institutions, within the educational offer of the Department of Culture and Society of the University of Palermo, is represented by the 2nd cycle Degree Course in Public , business and advertising Communication (Class LM59).
Professional opportunities
Hide
Profile: 1st cycle Graduate in “Mass Media and Institutional Communication Sciences” Functions: - Marketing technician Skills: - Market research - Definition and implementation of product promotion strategies - Design and management of product and/or services marketing actions - Customer care - Relations with the media Professional opportunities: - Private practice - Marketing offices of public and private institutions - Marketing offices of Companies (national and local large retail chains, franchising chains) Profile 1st cycle Graduate in “Mass Media and Institutional Communication Science” Functions: - Advertising technician Skills: - Planning and managing communication strategies - Creation of brands or corporate images - Building advertising messages - Creating texts and images for advertising campaigns Professional opportunities: - Private practice - Advertising offices of companies or organisations - companies or organisations promoting their image through various types of advertising campaigns and various media Profile 1st cycle Graduate in “Mass Media and Institutional Communication Science” Functions: Public relations technician Skills: - relations with the media - Drafting or preparation of texts for official speeches or press releases - Management or updating of websites - Management and analysis of press coverage Professional opportunities - Private practice - Public and private institutions with public relations and/or press offices - Companies with public relations and/or press offices
Final examination features
Hide
To obtain the degree, students must have acquired 180 credits including those relating to the final examination (3 credits). The final test has the objective of assessing the level of maturity and critical skills of the undergraduate, with respect to learning and to the acquired knowledge, on completion of the activities provided by the course syllabus. The final examination consists of an oral test, in accordance with the rules fixed every year by the Degree Course Regulations for the final examination, respecting and consistent to the calendar, the ministerial requirements and to the relevant Guidelines of the University.


course outlineNo propaedeutical teaching for this curriculum

See explaination

Teachings first year \ in common with the others curricula\profiles
credits Term Val. Area Scientific sector
04677 - ENGLISH LANGUAGE RUDVIN (PA) 9.0 1 V A L-LIN/12
14400 - SOCIAL STATISTICS course specifications FERRANTE (RD) 6.0 1 V B SECS-S/05
19377 - DIGITAL MEDIA SOCIOLOGY AND SOCIOLOGY OF COMMUNICATION - INTEGRATED COURSE CAPPELLO (PA) 12.0 1 V
DIGITAL MEDIA SOCIOLOGY CAPPELLO (PA) 6.0 A SPS/08
SOCIOLOGY OF COMMUNICATION CAPPELLO (PA) 6.0 A SPS/08
20302 - HISTORY OF PUBLIC OPINION AND SOCIAL AND NON-PROFIT COMMUNICATION PROFESSIONAL WORKSHOP - INTEGRATED COURSE course specifications MARSALA (RU) 9.0 1 V
SOCIAL AND NON-PROFIT COMMUNICATION - PROFESSIONAL WORKSHOP 3.0 F
HISTORY OF PUBLIC OPINION MARSALA (RU) 6.0 B SPS/02
20303 - SEMIOTICS AND COMMUNICATION AND VISUAL DESIGN PROFESSIONAL WORKSHOP - INTEGRATED COURSE course specifications MANGANO (PA) 12.0 2 V
SEMIOTICS MANGANO (PA) 9.0 A M-FIL/05
COOMUNICATION AND VISUAL DESIGN - PROFESSIONAL WORKSHOP MONTEROSSO (PC) LI MULI (PC) MIGNANO (PC) 3.0 F
21026 - PUBLIC POLICIES AND PARTICIPATORY PROCESSES/PUBLIC ADMINISTRATION COMMUNICATION WORKSHOP course specifications MACALUSO (PA) 9.0 2 V
PUBLIC POLICIES AND PARTICIPATORY PROCESSES MACALUSO (PA) 6.0 B SPS/11
PUBLIC ADMINISTRATION COMMUNICATION - WORKSHOP BADAMI (PC) 3.0 C SPS/11


Teachings second year \ in common with the others curricula\profiles
credits Term Val. Area Scientific sector
06522 - SOCIOLINGUISTICS course specifications PATERNOSTRO (PA) 6.0 1 V C L-FIL-LET/12
15206 - ADMINISTRATIVE AND REGIONAL LAW course specifications IMPASTATO (RU) 6.0 1 V B IUS/10
19082 - POLITICAL PHILOSOPHY AND GENDER STUDIES course specifications MARCENO' (PA) 9.0 1 V B SPS/01
20957 - SOCIAL RESEARCH AND NETWORK ANALYSIS course specifications TROBIA (PA) 9.0 1 V B SPS/07
04770 - GENERAL LINGUISTICS course specifications LA FAUCI (PO) 9.0 2 V A L-LIN/01
07520 - THEORY AND TECHNIQUES OF PUBLIC COMMUNICATION course specifications RIZZUTO (PA) 9.0 2 V B SPS/08
16833 - SOCIOLOGY OF CULTURAL AND SOCIAL CHANGE course specifications FICI (PA) 9.0 2 V A, B SPS/08
Free subjects 6.0 D


Teachings third year
credits Term Val. Area Scientific sector
14184 - INTERNSHIP 3.0 1 G F
19085 - DIGITAL COMMUNICATION course specifications PIRRONE (PA) 9.0 1 V A ING-INF/05
20958 - POLITICAL TECHNOLOGY course specifications VACCARO (PO) 6.0 1 V A, B SPS/04
20989 - BUSINESS ORGANISATION AND WEB MARKETING WORKSHOP course specifications 9.0 1 V
BUSINESS ORGANISATION INGRASSIA (PO) 6.0 B SECS-P/10
WEB MARKETING WORKSHOP 3.0 F
05917 - FINAL EXAMINATION 3.0 2 V E
20380 - NEW MEDIA AND NEW TECHNOLOGIES course specifications ARCAGNI (PA) 9.0 2 V C L-ART/06
20959 - DIGITAL ETHICS course specifications DI BELLA (PA) 6.0 2 V C M-FIL/06
Optional subjects II 9.0 C
Free subjects II 6.0 D


Elective activities

Optional subjects II credits Term Val. Area Scientific sector
03116 - ETHNOMUSICOLOGY course specifications BONANZINGA (PO) 9.0 1 V C L-ART/08
19662 - GEOGRAPHY AND MEDIA PROCESSES course specifications MESCHIARI (PA) 9.0 1 V C M-GGR/01


Explaination
Term Term/Semester
Val. Valutation: V = mark in 30/30, G = note
(*) Teaching attended in english
Go to top