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Academic year 2012/2013
Bachelor's Degree (BSc) on COMMUNICATION FOR MEDIA AND INSTITUTIONS
MASS MEDIA AND INSTITUTIONAL COMMUNICATION SCIENCES

Coordinator Prof. Dario Mangano
Class of Bachelor's Degree (BSc) on Communication (L-20)
3 years
PALERMO
Number of seats in local planning: 297
Course Code
2113

Course info
The communication with different audiences and recipients, the new technologies of communication and information, the ability to effectively express themselves in Italian and in two foreign languages (one of which must be English) are the focus of the degree in "Communication Sciences for Media and Institutions. " From an adequate knowledge base of the Disciplines semiotics, language and computer skills and social and disciplines, the curriculum assumes, through mandatory core course concerning methods, analysis and techniques of communication, human sciences and economic-social and legal, historical, political and philosophical disciplines, takes a more methodological and operational direction. Together with these subjects, the course provides other educational activities with different thematic and disciplinary orientation, aiming at integrating the knowledge of social and methodological subjects with the study of neighboring disciplinary fields, in which communication is applied (art, Cinema, photography and television, musicology, Italian linguistics, Literary Criticism and Comparative Literature, Languages and Literatures, History, Business Organisation), consistently with the needs of the labour market. During the course of their studies, students will experience firsthand, through job training and internships, the close observation of the crucial aspects of their future professional role following, in a logic of empowerment and according to the guidelines to be proposed in the educational programming or to their interests and personal skills, an educational path aiming at their future professional activity or at continuing their studies through the 2nd cycle Degree Courses. Elective activities are awarded with 12 credits The most coherent continuation of the degree course in " Communication Sciences for Media and Institutions ", in the Educational Offer of the Faculty of Educational Science of the University of Palermo, is the 2nd cycle Degree Course "Public, Business and Advertising Communication Studies " (Class LM59 ) in accordance with the procedures and criteria normed by the academic regulations of the Course. The degree in "Communication Sciences for Media and Institutions" prepares students to deal with and manage the specific issues relating to the operation of information processes within public and private companies and public administration facilities. The course aims at preparing students to organize and manage the activities of information and communication with different audiences and different targets. In particular, the course provides skills related to the new communication and information technologies, the ability to express themselves effectively in Italian and in two foreign languages, one of which must be English. The Course has the following educational objectives: For the "Information and media" curriculum: - the acquisition of skills related to communication and information (traditional or using ITC) in newspapers or press offices; For the " Advertising technique" curriculum: - the acquisition of basic and specific skills related to the techniques and tools of advertising, social research and marketing and to the use of new technologies for the production of advertising materials; For the "Public communication" curriculum: - the acquisition of basic and specific skills related to communication in the public interest, of knowledge regarding the ongoing reforms in the public administration in the field of public communication and of skills related to information technology and communication
Graduates in "Communication Sciences Media and institutions" will operate in the press offices as press officers if publicists (Article 7 of Law 150/2000), in the public relation offices for relations and in the public sector as experts of public communication, as well as in companies in the communications market (advertising companies, television networks, and so on) and in publishing companies.
Consistently with the Course educational objectives and with the expected learning outcomes, the final examination (awarded with 3 credits), consists of the preparation of a scientific paper of about 50 pages, or in a multimedia product, or in a social care project accompanied by a specific report, or in a field research about issues related to social distress, marginality, deviance.

course outline
Teachings first year
credits Term Val. Area Scientific sector
03475 - PRINCIPLES OF COMPUTER SCIENCE PIRRONE (PA)PIRRONE ROBERTO 9.0 1 V A ING-INF/05
06412 - SEMIOTICS MANGANO (PO)MANGANO DARIO 9.0 1 V A M-FIL/05
06578 - GENERAL SOCIOLOGY FICI (PA)FICI ANNA 9.0 1 V A SPS/07
04677 - ENGLISH LANGUAGE FOSTER (LC)FOSTER GERALDINE ANN 9.0 2 V A L-LIN/12
13177 - PUBLIC AND EUROPEAN UNION LAW DI CARLO (PC)DI CARLO LINA 9.0 2 V B IUS/09
15179 - SOCIOLOGY OF NEW MEDIA AND SOCIOLOGY OF COMMUNICATION - INTEGRATED COURSE CAPPELLO (PA)CAPPELLO GIANNA MARIA 12.0 2 V
SOCIOLOGY OF NEW MEDIA CAPPELLO (PA)CAPPELLO GIANNA MARIA 6.0 A SPS/07
SOCIOLOGY OF COMMUNICATION CAPPELLO (PA)CAPPELLO GIANNA MARIA 6.0 A SPS/07
Teachings second year
credits Term Val. Area Scientific sector
02701 - APPLIED ECONOMICS FAZIO (PA)FAZIO GIOACCHINO 9.0 1 V B SECS-P/06
04864 - MARKETING DI BETTA (PA)DI BETTA PAOLO 9.0 1 V B SECS-P/08
07520 - THEORY AND TECHNIQUES OF PUBLIC COMMUNICATION BUSCEMI (PC)BUSCEMI ROSOLINO 9.0 1 V B SPS/08
05120 - SOCIAL RESEARCH METHODOLOGY TROBIA (PA)TROBIA ALBERTO 9.0 2 V B SPS/07
06522 - SOCIOLINGUISTICS D'AGOSTINO (PO)D'AGOSTINO MARIA 9.0 2 V C L-FIL-LET/12
14400 - SOCIAL STATISTICS FERRANTE (PA)FERRANTE MAURO 6.0 2 V B SECS-S/05
Optional subjects 6.0 B
Free subjects 6.0 D
Teachings third year
credits Term Val. Area Scientific sector
05917 - FINAL EXAMINATION 6.0 1 G E
14184 - INTERNSHIP 3.0 1 G F
15206 - ADMINISTRATIVE AND REGIONAL LAW GUADALUPI (PC)GUADALUPI GIOVANNI 6.0 1 V B IUS/10
89616 - BUSINESS ORGANISATION INGRASSIA (PO)INGRASSIA RAIMONDO 6.0 1 V B SECS-P/10
12461 - ITALIAN LITERATURE IURILLI (PO)IURILLI ANTONIO 9.0 2 V A L-FIL-LET/11
Optional subjects II 9.0 C
Optional subjects III 6.0 B
Optional subjects IV 6.0 C
Optional subjects V 3.0 F
Free subjects II 6.0 D
Elective activities
Optional subjects V credits Term Val. Area Scientific sector
11231 - DESIGN WORKSHOP PANTINA (RU)PANTINA ANGELO 3.0 1 G F
13496 - JOURNALISTIC WRITING WORKSHOP BERTONI (PO)BERTONI CLOTILDE 3.0 2 G F
16549 - MARKETING - WORKSHOP CARACCI (PC)CARACCI MAURILIO 3.0 2 G F
Optional subjects III credits Term Val. Area Scientific sector
06334 - POLITICAL SCIENCE 6.0 1 V B SPS/04
06592 - LEGAL SOCIOLOGY DINO (PO)DINO ALESSANDRA 6.0 1 V B SPS/12
13426 - ADMINISTRATION SOCIOLOGY BADAMI (PC)BADAMI GIANFRANCO 6.0 1 V B SPS/11
07807 - POLITICAL PHILOSOPHY MARCENO' (PO)MARCENO' SERENA 6.0 2 V B SPS/01
Optional subjects IV credits Term Val. Area Scientific sector
04524 - ALBANIAN LANGUAGE GURGA (PA)GURGA GEZIM 6.0 1 V C L-LIN/18
04770 - GENERAL LINGUISTICS MIRTO (PA)MIRTO IGNAZIO MAURO 6.0 1 V C L-LIN/01
04532 - ARAB LANGUAGE GIORDANO (PC)GIORDANO CARLO 6.0 2 V C L-OR/12
04664 - FRENCH LANGUAGE GUGLIOTTA (PC)GUGLIOTTA MARIA 6.0 2 V C L-LIN/04
04736 - GERMAN LANGUAGE TUCCI (PA)TUCCI FRANCESCA 6.0 2 V C L-LIN/14
Optional subjects credits Term Val. Area Scientific sector
15180 - BUSINESS MARKETING IN THE COMMUNICATION INDUSTRY DI BETTA (PA)DI BETTA PAOLO 6.0 1 V B SECS-P/08
70527 - ENVIRONMENT SOCIOLOGY ANGELINI (PA)ANGELINI AURELIO 6.0 2 V B SPS/10
Optional subjects II credits Term Val. Area Scientific sector
06932 - HISTORY OF MUSIC CAVALLINI (CU)CAVALLINI IVANO 9.0 1 V C L-ART/07
07407 - THEORY OF LITERATURE BERTONI (PO)BERTONI CLOTILDE 9.0 2 V C L-FIL-LET/14
13816 - HISTORY OF CONTEMPORARY ART DE MARCO (PO)DE MARCO GABRIELLA 9.0 2 V C L-ART/03
15050 - CINEMA AND MEDIA ARCAGNI (PA)ARCAGNI SIMONE 9.0 2 V C L-ART/06
Explaination
Term Term/Semester
Val. Valutation: V = mark in 30/30, G = note
(*) Teaching attended in english
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