The Degree course aims at training a design technician capable of working in industrial product design as well as in the communication for companies, public agencies, cultural and environmental heritage. The course Is centred on the acquisition of design methodology and practice in the various design areas, together with educational phases related to the theoretical-historical knowledge of the culture of design, the evolution of technologies, the analysis of markets and lifestyle evolution, as well as to environmental sustainability. The objective is the creation of a planning attitude which Is sensible to innovative processes and, at the same time, aware of the importance that such a design technician may take for the development and glamorisation of local resources.
The educational programme focuses on thematic design studios, through the following qualifying passages:
- Knowledge of industrial product theories and history and of the design methodologies;
- Knowledge in the field of social and human sciences with respect to the quality of the artefacts under the point of view of perception and aesthetic experience, of their social and behavioural importance as well as of the environmental sustainability;
- Technical scientific knowledge with respect to the innovation of materials, to their potentialities and applications, to production processes and product engineering, and to quality certifications;
- Knowledge of business organisation, of consumer analysis, of marketing and communication strategies;
- Knowledge of history and cultural transformations, with respect, in particular, to the specific production context, the traits of which will be investigated, as well as the potentialities useful for the experimentation of system and models capable of creating innovation and development;
- Written and oral fluency in Italian and English;
The course aims at training expert technicians capable to give their contribution in:
- The process of research and development of industrial products;
- The process of business organisation and management;
- The process of product marketing, with respect also to packaging and communication;
- The communication of cultural and environmental heritage and of public bodies;
- The organisation of cultural events of public bodies;
- The organisation of communication for tourist companies and agencies;
- The construction of corporate identity and image;
- The cooperation with advertising design companies;
- The definition of visual artefact for publishing and advertising graphics and multimedia productions;
- The cooperation with companies in the field of web design and services.
The course also aims at educating university staff supporting teaching in experimental design workshops for product design and visual communication.
The educational activity is divided in semesters, consisting of single-subject or integrated teachings and of design and experimental workshops.
The educational activity consists of:
1) Theoretical frontal teaching;
2) Practice, workshops and seminars;
3) Thematic experimental workshops with inspections and visits in production facilities;
4) Stages in qualified production facilities.
The educational activity might be partly carried out in cooperation with public institutions, scientific research institutions, research and development branches in public or private companies or agencies in various production sectors, through specific agreements which may entail the use of experts of these organisation for special educational activities (intensive courses, stages, seminars).
