Profile:
Expert in digital marketing
Functions:
Digital Marketing technician
Skills:
- performing Market research
- Definition and implementation of product promotion strategies
- Design and management of marketing actions for products and/or services, both new and to be boosted
- Customer care
- Relations with the media
- Consumption analysis on the web
- Analysis and implementation of e-commerce sites and online sales projects
- Trend analysis starting from digital identities
- Use of the online user profiling tools
Professional opportunities:
- Consultancy for private companies related to web marketing of goods and services.
- Consulting for the creation of e-commerce apps.
- Design and management of web-based marketing campaigns.
Profile:
Advertising technician
Function:
Advertising technicians
Skills:
- Planning and managing communication strategies
- Carrying out advertising campaigns of various types and on various media.
- Creation of brands or corporate images
- Building advertising messages
- Creating texts and images for advertising campaigns
Professional opportunities:
- Private practice
- Advertising offices of companies or organisations
- Companies or organisations promoting their image through various types of advertising campaigns and various media
Profile
Public relations technician
Functions:
Public relations technician
Skills:
- Relations with the media
- Drafting or preparation of texts for official speeches or press releases
- Management or updating of websites
- Management and analysis of press coverage
Professional opportunities
- Private practice
- Public and private institutions with public relations and/or press offices
- Companies with public relations and/or press offices
Profile:
Social media technicians
Functions:
Social media management technician
Skills:
- Understanding and analysis of social, political, cultural phenomena.
- Analysis of communication fluxes and of web trends.
- Knowledge of the news making processes.
- Analysis of the information traffic through software tools.
- Design, implementation, and management of social media campaigns.
- Command of verbal and visual language.
- Use of online profiling tools.
Professional opportunities:
- Social media manager, as a freelancer or in service companies.
- Advisor for commercial companies, political parties, entertainment celebrities, etc.
- Creation of social channels on the most diverse subjects.
Production Communication technicians in multimedia, radio and television, cinema, and theatre.
function in a work context:
- Planning and creation of communicative events in the field of culture and the arts in general (radio, television, theatre, cinema, museums, multimedia);
- preparation of line-ups, choice of music and images,
- creation and production of commercials;
- presentation of information;
- management of shows, artistic and recreational performances in museums, theatres and other public places.
Skills:
Graduates are able to develop specific cultural contents for media and web communication infrastructures and to operate in the main sectors of activity (radio, television, digital and non-digital publishing, cinema, museum, theatre, video, web), applying technologies for specific communication purposes elaborated for users. They are also able to apply theoretical and methodological knowledge to event management, to verify the expected results, and to remodel the projects started, if necessary. They are able to act as coordinators. They are able to write argumentative and expository texts, even of medium length, in good Italian, can use English effectively and have a good knowledge of at least one other language.
professional opportunities:
Public and private radio, television, film and theatre production agencies; organization of cultural initiatives; art institutions, museums, music, multimedia; cultural festivals; Web sites.
Organizers of fairs, exhibitions, and cultural events
function in a work context:
Planning and creation of events in the field of culture and the arts in general (fairs, exhibitions, museum events, music, theatre, multimedia); provision of services for the organization and management of trade fairs; design and construction of exhibition spaces and environments, organization of use by the public and exhibitors.
skills:
Graduates can:
- develop specific cultural contents in the main sectors of activity (fairs, exhibitions, festivals, website management), applying methodologies and technologies for specific communication purposes elaborated for users.
- Apply theoretical and methodological knowledge to event management, verification of expected results and any remodeling of projects started.
- perform coordination roles.
- write argumentative and expository texts, even of medium length, in good Italian, use English effectively and have good knowledge of at least one other language.
professional opportunities:
Public and private agencies involved in the production and organization of cultural initiatives; fairs, exhibitions, vernissages, cultural festivals; multimedia shows; Web sites.
Cultural communication technician
function in a work context:
- Design and implementation of communication media of cultural organizations and events;
- organization of websites, apps and communicative portals linked to businesses in the reception and production of taste culture.
skills:
Graduates are able, through communication. to promote venues, organisations, associations, consortia, companies, agencies providing cultural events, products, and processes. They can design and organize the media suitable for the promotion of tangible and intangible cultural heritage (for example, culture of taste, food and wine related to the territory, etc.).
professional opportunities:
- Private companies, consortia and associations for the protection of cultural heritage,
- public bodies related to the communication and maintenance of tangible and intangible cultural heritage.
- Professional interviewers and detectors
function in a work context:
- Conduction of structured interviews with questionnaires and complex instruments in total or sample surveys designed on a scientific basis.
skills:
- Market research
- Consumption analysis
- Trend analysis
- Use of profiling tools
- Qualitative social research techniques
professional opportunities:
Employment in private companies and public bodies that operate in the opinion polls, user profiling, broad spectrum social research
