Profile:
Consultant for the promotion and marketing of food and wine products
Functions:
- identifying global business opportunities
- conceiving communication strategies for the effective positioning of products and services in relation to specific targets and within competitive systems
- designing, creating and managing communication products such as advertising, events, social media identities, etc.
- maintaining relations with the media, drafting press releases, official speeches, etc.
- taking care of the image of companies and institutions
- taking care of relations with organizations and institutions
Skills:
Advanced knowledge of the semiotic and communicative component connected to the production, marketing and consumption of food and beverages. Development of a sensitivity towards the symbolic value they have in different societies and cultures. Ability to think of food as a language, recognizing the system of meaning underlying it and understanding the dynamics of intersemiotic translation that characterize it as well as its identity, social and political value.
Ability to understand the peculiarities of the food and wine discourse carried forward by both traditional (publishing, television, packaging, etc.) and digital (social media, user generated content, etc.) media, for example recognizing the semiotic value of consumption spaces.
Knowing how to place historically, geographically and culturally facts and phenomena related to food and wine culture, and to identify and understand the social aspects related to the consumption of food and drink.
Ability to create promotional videos and communication campaigns, exhibition spaces and food consumption. Knowing how to deal with the writing of different types of verbal texts related to the food and wine heritage with language properties and communicative effectiveness.
Professional opportunities:
- freelancer as strategic planner, ADV specialist, event planner, press officer, social media manager
- private companies in the agri-food, canning, wine production, etc.
- public bodies involved in the enhancement of the food and wine heritage
Profile:
Consultant for the design of venues for the distribution and consumption of agri-food products
Functions:
Providing strategic advice for the creation of restaurants, wine bars, supermarkets as well as spaces hybridizing production and consumption such as social cellars, etc., becoming part of multidisciplinary teams including architects, marketing and distribution experts, economists, etc…
- identifying and understanding the different experiences of buying/using food and wine products
- identifying design strategies for venues for consumption and use
- creating sketches and models
- analysing and designing packaging and other communicative contact devices
- taking care of the communicative identity and the effectiveness of consumption areas
Skills:
In-depth knowledge of the semiotic and communicative component of the production, marketing and consumption of food and beverages. Development of a sensitivity towards the symbolic value they have in different societies and cultures. Ability to think of food as a language, recognizing the system of meaning underlying it and understanding the dynamics of intersemiotic translation characterizing it as well as its identity, social and political value.
Ability to understand the peculiarities of the food and wine discourse carried forward by both traditional (publishing, television, packaging, etc.) and digital (social media, user generated content, etc.) media, for example recognizing the semiotic value of consumption spaces.
Understanding the aesthetic issues related to food taste and their effects on the dynamics of tasting and the construction of gastronomic value.
Knowing the theories, techniques and tools needed to create a communication campaign and an exhibition area.
Professional opportunities:
- consultancy as a freelancer, namely in multidisciplinary teams
- employment in companies, for example linked to large-scale distribution
Profile:
Specialist in the promotion of food and wine heritage
Functions:
- consultant for tourist agencies
- consultant for production or holiday farms
- consultant for organizations and institutions promoting activities in the field of biodiversity and control of food knowledge as well as the promotion and conservation of gastronomic culture
Skills:
Knowledge of the issues related to food production, with particular reference to sustainability and local productions, of the different quality certification systems and the way quality is communicated, of the scientific basis of nutrition and the effects of foods on health.
Knowledge of the legislation relating to agri-food products with reference to issues related to communication.
Knowledge of the economic dynamics of tourism and in particular of food and wine.
Knowledge of the main issues related to the marketing of products and services in the agri-food sector, the main levers and the changes that have occurred thanks to the diffusion of the Internet.
Professional opportunities:
- freelance as a consultant for organizations and companies
- stable employment in companies such as tour operators,
- employment in local and national public bodies for the protection and enhancement of the food and wine heritage, consortia and local groupings for the area (e.g. GAL)
Profile:
Writer and popularizer of agri-food culture
Functions:
- writing on food and wine both on traditional (newspapers, magazines, books, etc.) and on digital media (blogs, social media, video sharing platforms, etc.)
- editorial content creator for magazines, food and wine guides, cookbooks, and specialized publishing houses
- promoter of food education in public and private facilities
- communication consultant in the dietetic-nutritional field
Skills:
Ability to create promotional videos and communication campaigns, exhibition and food consumption areas. Knowing to write different types of verbal texts concerning the food and wine heritage with language properties and communicative effectiveness
Professional opportunities:
- freelancer
- Employment in companies related to publishing and multimedia production
- consultancy for public and private training institutions
